Primeur strengthens its presence in Nordic and UK Markets.

Primeur Group appointed Conny Jansson as the New Managing Director Sales of Primeur Nordic and UK and established a strategic partnership with Dynabyte.

Lugano (Switzerland), 26/04/2016 – Primeur (www.primeur.com), European leading company specialising in Enterprise Data Integration solutions, announces significant investments to strengthen its presence in Sweden, Norway, Denmark Finland and UK.

The Group is experiencing remarkable growth opportunities in the Nordic and UK and wants to put all its efforts, through management’s reinforcement and strategic partnerships, to be recognised as one of the top players in the world of Data Integration.

The appointment of Conny Jansson as the Managing Director of Primeur Nordic represents an important point of our strategic approach of expanding by direct presence.
Mr. Jansson comes from many years of experience in the Enterprise Data Integration field acquired working for large industry players as Seeburger, BEA System and Sterling Commerce. In Primeur, he is responsible for the development of Nordic and UK markets through a program of direct and indirect sales with a network of Business Partners in order to increase the Company’s customer portfolio across this area.

Dominique Mamino, VP Sales Europe & Field Operations, says: “we are delighted to welcome Conny Jansson on board and we look forward to benefiting from his experience to take Primeur’s presence in the Nordic and UK market to a new stage”.

Conny Jansson: “It’s a great pleasure for me to start this new challenge with Primeur. The Group has a very strong offering that fits very well into the market requirements in Nordic and UK. I will focus on the growth by the development of existing accounts and targeting selected new accounts. I am convinced that we can dramatically increase our market share and help achieve the objectives of the Group. We will also strengthen our delivery capacity working closely with local partners”.


The strategic partnership with Dynabyte, Swedish leading company with strong expertise in System Integration, will enable Primeur to offer its solutions more effectively and widespread them across the local market, supporting the growth of both companies.

“Dynabyte is a great partner and boasts a good reputation within the System Integration field. Bringing together both companies’ expertise and complementary offer will deliver complete and innovative solutions to clients. We believe that together with Dynabyte, we will be able to extend our reach in the Nordic.” says Conny Jansson, Managing Director Sales UK & Nordic.

“Partnering with Primeur is a great opportunity for us, as we are growing and we believe this to be a great way to broaden what we offer in the Systems Integration field.” says Rasmus Kjellman, CEO of Dynabyte.

Primeur expects great opportunities from this partnership; both companies can drive their efforts to deliver value in growing internationally.