Privacy Policy


1. Premise

This section describes the modalities for Primeur’s website management regarding handling of personal data collected from the user.

This information note is also valid for the purposes of the Code on the protection of personal data (art. 13 of Legislative Decree no. 196/2003) for the subjects who interact with Primeur and can be reached at the address corresponding to the home page:

The information is provided only for Primeur and not for other websites that may be consulted by the user through links contained therein.

The purpose of this document is to provide information about the methods, timing and nature of the information that data controllers must provide to users when connecting to Primeur’s web pages, regardless of the purposes of the connection, in accordance with Recommendation no. 2/2001 that the European authorities for the protection of personal data, gathered by art. 29th Directive 95/46/EC, adopted on 17 May 2001 for the on-line collection of personal data.


2. Data processing


When using Primeur, data relating to identified or identifiable people may be processed to provide services or to improve these services, both for identification of the user’s language and for more complex services.

The data controller is Primeur Suisse AG with its registered office in Primeur Suisse AG:
Via Frasca 3
6900 Lugano



Designated by the data controller, is responsible for processing pursuant to Article 29 of the Personal Data Protection Code Primeur Suisse SA, as being in charge of the maintenance of Primeur’s technological side.



Data processing generated by the use of Primeur’s website takes place at the headquarters of the data controller with the intervention of the persons in charge of it. If necessary, data relating to the newsletter service may be processed by the controller or by persons appointed by him/her for this purpose at the relevant place.


The data processed


Cookies are data that are sent by Primeur to the user’s internet browser and are stored by the user for retransmission to the website at the next visit.

They can be used to monitor sessions, to authenticate a user so that he/her can access a website without typing in names and passwords each time and to store their preferences.

There are many types of cookies that can be classified for technical aspects, duration, origin and function.


Technical cookies

There are many technologies used to store information on user’s computer, which are then collected from the sites. Among these, the best known and used is the one of HTML cookies.

They are used for navigation and to facilitate access and use of the website by the user. They are necessary for the transmission of communications over the electronic network or to the supplier to provide the service requested by the customer.

The settings for managing or deactivating cookies may vary depending on the Internet browser used.

However, the user can manage or request the general deactivation or deletion of cookies by changing the settings of his internet browser. Such deactivation may slow down or prevent access to certain parts of the website.

The use of technical cookies allows the safe and efficient use of the website.

Cookies that are inserted in the browser and retransmitted through Google Analytics or through Blogger’s Statistics service or similar services, are technical only if used for website optimization purposes directly by the website owner himself. Through them the website owner may decide to collect aggregate information on the number of users and the way they visit the website. Under these conditions, cookies analytics are subject to the same rules regarding information and consent as for technical cookies.


Enduring cookies

From the duration point of view, it is possible to distinguish temporary session cookies that are automatically deleted at the end of the navigation session and are used to identify the user and to avoid the login at each page visited and permanent cookies that remain active on the pc until expiry or elimination by the user.

Session cookies may be installed in order to allow access and permanence in the reserved area of the portal as an authenticated user.

Their use is strictly limited to the transmission of session identifiers consisting of random numbers generated by the server necessary to allow safe and efficient site exploration.


Third party cookies

Cookies sent to the browser directly from the site you are visiting and those sent to the computer by third parties from other sites and not from the one you are visiting are distinguished in relation to their origin.

Persistent cookies are often third party cookies.

Most third party cookies consist of tracking cookies used to identify online behavior, understand interests and then customize advertising proposals for users.

Primeur uses the following cookies:

This website uses Google Analytics, a service that uses cookies to analyze information about the website’s usage behaviour anonymously. By continuing to navigate, you accept the use of these cookies.

Third-party analytical and profiling cookies may be installed. They are sent by domains of such third parties external to the site.

Third party analytical cookies are used to collect information about user behavior on Primeur. The detection is carried out anonymously, in order to monitor performance and improve the usability of the website. Third party profiling cookies are used to create user profiles in order to offer advertising messages in line with the choices made by users.

The use of these cookies is governed by the rules prepared by the third parties themselves, therefore, we invite users to read the privacy policy and indications to manage or disable cookies published in the relevant web pages.


Navigation data

The computer systems and software procedures used to operate this website acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols.

This is information that is not collected in order to be associated with identified interested parties, but which could, through processing and association with data held by third parties, enable users to be identified.

This category of data includes IP addresses or domain names of computers used by users who connect to the site, the URL notation addresses of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server and other parameters related to the operating system and the computer environment of the user.

These data are used for the purpose of obtaining anonymous statistical information on the use of the website, to check its correct functioning and are deleted immediately after processing.

The data could be used to verify responsibility in case of hypothetical computer crimes against the website: except for this eventuality, at present the data on web contacts do not persist for more than seven days.

Data supplied by the user

The optional, explicit and voluntary sending of electronic mail to the addresses indicated on this website involves the subsequent acquisition of the sender’s address, necessary to respond to requests, as well as any other personal data included in the message.

Specific summary information will be progressively reported or displayed in the pages of the website prepared for particular services on request.


3. Optional data provision

The user is always free to provide the personal data required for sending informative material, except for what is necessary for navigation.

Failure to do so, on the other hand, may make it impossible to obtain the information requested.


4. Data treatment

Personal data are processed with automated tools for the time strictly necessary to achieve the purposes for which they were collected.

Specific security measures are observed to prevent the loss of data, illegal or incorrect use and unauthorized access.


5. Rights of data subjects

Information about the content, origin, accuracy, integration, updating or correction of data is accessible to the data owner as well as their existence in the Primeur archives, which can be verified by request. You also have the right to request cancellation, transformation into anonymous form or blocking of data processed in violation of the law, as well as to oppose in any case, for legitimate reasons, their processing.

Requests should be addressed:

by e-mail, at: privacy[at]
by mail to the following address:
Via Frasca, 3
6900 Lugano


6. Data security provided

The security of the data is guaranteed during the use of the platform by the compliance of the procedures adopted by Primeur with the Privacy Code (Legislative Decree 196/2003) with particular regard to the user’s personal data.


7. Amendments to this document

This document, published at the following address:, constitutes the privacy policy of this website. It may be subject to change or updating. In case of significant changes and updates, these will be notified to users with specific notifications. Previous versions of the document will however be available on this page.

The document was updated on 18/12/2017 in order to comply with the relevant regulations.