Primeur Brand Manual

Logo

Brand Guidelines v1.0

This is the new Primeur logo,
the result of our evolution and our identity.

Logo Variation

Use the standard version, or minimize the width for widths of 30mm or more than 100px or 100px.

White

Standard version of Primeur logo, to be used on white or light background. Please prefer this version, whenever possible.

Dark

Alternative light version of Primeur logo, to be used on black or dark background, when the colour version doesn’t match with the context.

Light

Alternative light version of Primeur logo, to be used on dark background.

Yellow

Primeur logo version with yellow backround. Please prefer to use black logo when adopting this version.

Colours

Alternative flat version of Primeur logo, to be used on coloured background, when the colour version doesn’t match with the context.

Minimum safe area

Don’ts

Here are the most common mistakes to be avoided when using Primeur logo.

Open Sans

Adobe’s first open source typeface family, designed by Steve Matteson. It is a sans-serif typeface intended to work well in user interfaces, available as a Google Web Font, with six font styles, free and web friendly.

Font weights

Source Sans Pro has six weights: ExtraLight, Light, Regular, Semibold, Bold and Black.

Primary Colours

These are the primary colours of our logo and visual identity with the references for web and print.

Web colors
HEX #ffb300
R255 G179 B0
Print colors
PANTONE 130C
C0 M30 Y100 K0
Web colors
HEX #404040
R64 G64 B64
Print colors
PANTONE 424C
C0 M0 Y0 K75

Products & Solutions Representation

Minimum safe area