Primeur Brand Manual
Use the standard version, or minimize the width for widths of 30mm or more than 100px or 100px.
Standard version of Primeur logo, to be used on white or light background. Please prefer this version, whenever possible.
Alternative light version of Primeur logo, to be used on black or dark background, when the colour version doesn’t match with the context.
Alternative light version of Primeur logo, to be used on dark background.
Primeur logo version with yellow backround. Please prefer to use black logo when adopting this version.
Alternative flat version of Primeur logo, to be used on coloured background, when the colour version doesn’t match with the context.
Minimum safe area
Here are the most common mistakes to be avoided when using Primeur logo.
Adobe’s first open source typeface family, designed by Steve Matteson. It is a sans-serif typeface intended to work well in user interfaces, available as a Google Web Font, with six font styles, free and web friendly.
Source Sans Pro has six weights: ExtraLight, Light, Regular, Semibold, Bold and Black.
These are the primary colours of our logo and visual identity with the references for web and print.
R255 G179 B0
C0 M30 Y100 K0
R64 G64 B64
C0 M0 Y0 K75