The world is increasingly moving away from standardized products to ones that are “made to measure”. For example, Nike within its NIKEiD program now advertises by “Your Shoes, Your Way. Get them made exactly the way you want to match your performance and style demands”. Another example is – “High Quality Furniture. Custom Made. Affordable”.

Peter Marsh in his book “The New Industrial Revolution: Consumers, Globalisation and the End of Mass Production” defines this as the “fifth industrial revolution”. Marsh states that from 1900 to 2010 manufacturing has grown far faster than the overall economy and that the main reason for this is that factories keep getting smarter. Now, says Marsh, the world is on the cusp of another industrial revolution, driven by several new technologies. Advances in electronics, biotechnology and the internet are accelerating. So is the pace at which innovative ideas spread, and are combined with each other. The volume and variety of goods soars, even as prices tumble. Marsh estimates that the world’s factories crank out some 10 billion different products each year. In other words, there are more unique products than there are people.

Even this huge number will one day seem paltry if the trend towards “mass customisation” continues. Advances in computer-aided design and three-dimensional printing will allow firms to make products that are individually tailored to each customer – in order to produce precisely the tool you want, or a prosthetic leg that fits perfectly – for little more than the price of a mass-produced one.


Ghibli, the desert wind from the south east which causes great change and pushes sailing ships in the Mediterranean towards the civilized world, is the name we have chosen for the technology that will enable our customers to have solutions “made to measure” but delivered and managed as standard products. We will distribute thousands of unique products. Ghibli is at the heart of our Enterprise Integration Governance strategy.

The Ghibli architecture, and our internal organization of production and distribution, makes it possible for Primeur to abandon the traditional mass production of software development.

A specialized sales force, capable of fully understanding and collecting customer needs, works closely with experienced architects who are able to translate the customer needs into detailed specifications for the development laboratory staff. The Laboratories will, using the Ghibli architecture and Ghibli components, assemble the solution for delivery and implementation by the architects and, if necessary, specialists of a product that integrates into the customers environment. The delivered solution is managed, maintained and supported, thanks to the Ghibli architecture, as a product for each customer.

The areas in which we use Ghibli to provide solutions are:


  • End-to-End (E2E) management
    across heterogeneous sytems, of File Transfer and Managed File Transfer;
  • Secure Business Integration gateway
    to enable the transfer of data, files or messages without the need to change applications at either end;
  • Broker & Data Transformation
    between different data formats so that, for instance, consuming applications do not need to be concerned about the format output by the producing application;
  • Work Flow Management
    of the flow of files and messages through business processes, including interapplication in the cloud;
  • End-to-End (E2E) control of the movement of data
    across business processes including inter-application in the cloud;
  • Discovery, Monitoring, Alerting and Reporting on the End-to-End (E2E)
    movement of data through business processes, including inter-application in the cloud;
  • Security encryption, authentication, authorization, and auditing.


Enterprise Integration Governance:

Enterprise Integration Governance is Primeur’s strategic vision for file processing management that recognizes that Data are a company’s most valuable asset. Whilst some applications communicate using data held in messages, the vast majority of data are held in files and the vast majority of applications, internal and internal/external, continue to process files and communicate with each other using files. Furthermore, the amount of files being generated, processed, and transferred is growing at an ever increasing rate.

The objective of Enterprise Integration Governance is to provide the right information at the right place and at the right time, thereby enabling improved communication between people, machines and computers resulting in increased co-operation and co-ordination efficiency. The fundamental requirements to achieve this can be summarized as:


  • Being able to have a precise knowledge of the data (files) that are used within the company
  • An “automated” understanding of the information relative to: creation, modification, transformation, and deletion of files on all the heterogeneous servers present throughout the organization
  • Put into effect actions on the files themselves and/or the data on the basis of the files’ content
  • Transport, when and if necessary, data from the producer to the consumer using the most appropriate method
  • Monitor the files from the moment of their creation to their eventual deletion or archiving
  • Take action or actions based on the information provided from the above monitoring
  • Identify applications and users that make use of files directly or indirectly. Directly means applications that use the original file; indirectly means applications that don’t uses the original files but use DB, messages or files generated by direct applications.


Learn more


Established in: 1986
Employees: 200+
Customers: 500+

Principal Markets:
Primeur has a strong presence in the following markets:

  • Financial Services:
    The leading European banking and insurance institutions and other worldwide financial institutions
  • Industry and Services:
    The main companies operating in the automotive, aerospace, manufacturing and defence sectors
  • Telecommunications:
    The principal European telco operators and other important European operators
  • Public Administration:
    Public Utility Companies/Agencies, Social Security Agencies, Central and Local Administration.